Filled and sealed bottles are received with the cap side leading, or with the short dimension leading for the bottles with no handle. Bottles enter into the orientation and collation stations where they are arranged in the required pattern and then advance into the loading station. Case magazine feeds cases to the system using a gear-driven reciprocating feeder with vacuum-assisted case suction cup placers. The feeder incorporates Venturi-style vacuum with monitoring gauges. Dual pumps assure consistent vacuum pressure at the case pick-off and setup point. RSC cases are erected and advanced to the case loading station. Pick-and-place gantry device picks the previously collated bottles and places them into the box. Filled cardboard cases progress into the case closing system, where a series of stationary plows and mechanical tuckers close the case flaps. Cases are sealed with two taping systems. Finished cases are discharged on a discharge conveyor.