Natural and Organic Cosmetics: 8 Packaging Tips
We are all tempted by gorgeous packaging; after all, that is why we chose to develop packaging solutions. We said it many times: packaging matters since it is the first impression your product makes. New brands of organic products are emerging rapidly so we wanted to share with you 8 tips that will help you choose packaging that’s right for your skin care products.
Packaging Matters More Than You Think
There is a lot of things that need to be taken into consideration when choosing a packaging for your natural and organic skin care line. The packaging must visually reflect your brand, but it also has to reflect your brand values and commitments. For example, if you are dedicated to being green, you need an eco-friendly packaging and you need a packaging solution that is up for the task.
Sometimes you open a package only to find the product didn’t live up to the packaging’s promise? Sometimes you don’t feel like buying a product because the packaging doesn’t appeal to you and then you find the products are amazing. This is why you want to answer these 4 questions when deciding on your brand expression on packaging:
- What type of container best matches my brand?
- What colors best match my brand?
- Do I want an innovative packaging like bags?
- Do I want my customers to recycle or reuse my packaging?
Will you be selling through your spa or salon? Maybe at Farmers’ Markets and Festivals? Will you choose E-Commerce or traditional retail? First of all, packaging should match the buying environment. Secondly, you should take into account how you will transport your products. If you are selling your product through retail, consider a shelf-ready packaging solution. If you plan to ship larger quantities of product to your distributors, learn more about case packers and palletizers.
Pricing – It’s More Than Just the Cost of a Container
So, you’re new to private label manufacturing? Now it is time to learn how to include costs for filling and labeling and also the shipping fees in your packaging cost. For example: you fell in love with a 4-ounce hexagon glass jar with a silver twist top. It’s classy and fun, and within your budget of less than a dollar for the entire container. Now you need to know how much the packaging equipment for this packaging format will cost. If your packaging equipment manufacturer can’t easily handle this type of jar, you might get charged more than you might for a packaging solution for a different format. If you need to ship this product across the country, the shipping cost will likely be higher than shipping would be for a light-weight plastic jar. We don’t say you should give up on the hexagon glass jar; you just need to make sure your end price allows you to make money without going beyond your brand’s price point.
Lids can make or break the product experience. If you’re selling a liquid product, like a facial toner, you need to put it in a bottle with a spray pump or a disc cap to make it easier for the customer to use and to avoid spilling out. Container lid types include:
- Dispensing Caps (disc caps, spout caps, orifice reducer caps, flip tops, shaker tops) – Appropriate for lotions, washes, serums, cleansers, toners, powders or any product where you don’t need to remove the lid to use the product
- Pumps (Treatment Pump, Up-Lock Pump, Down-Lock pump, airless, foamer) – Ideal for lotions, washes, serums, cleansers, conditioners, soaps
- Sprayer/Mister – Good for toners, misters, air fresheners, linen sprays, body perfumes
- Non-Dispenser Tops (Jar or Tub Lids, Phenolic Lids) – good for crèmes, balms, essential oils (phenolic), powders or any product where you have to remove the lid before product use
- Droppers (euro and pipette) – most often used for essential oils, mixed carrier oils, toners or serums
- Brush Caps – mixed carrier oils for cuticle care
- Sealers and liners – can only be used with dispensing and non-dispensing caps. This is for added protection to show that the product hasn’t been tampered with.
Some products are just perfect for tubes, while others are made for treatment pumps in cylindrical bottles. It’s not only how the customer will best enjoy your product, but how costly it will be to pack. Before you pay for expensive product designs, it’s important to choose the container parts—container, lid, liner, brush, and the packaging solution. Some manufacturers have to develop a packaging solution for you from scratch, which costs more. Some of them rely on modular design. They can make you a solution from existing modules, so it will cost you less.
Be cautious with refurbished equipment
Be very cautious if you consider buying a second hand or refurbished packaging machine. It can cost less initially, but there is a risk from hidden costs. The machine you purchased can turn out to be inefficient and unreliable. There is also a question of spare parts and service. Are they available? Can you acquire them easily? Don’t forget about safety standards that are constantly rising. Can a refurbished machine meet them? There is also a risk of unpleasant surprises like an expensive modification of a machine in order to make it work for you. Finally, warranties on used machines don’t usually cover all the important components, that is, if there even is any warranty. Read more about new and refurbished packaging equipment.
Labeling is critical for natural and organic product lines. You want the label to match your brand and your distribution channels while remaining compliant with FDA Labeling Guidelines. A good label has to describe the product and specify its contents, identify the product or brand, show the grading of product, help in the promotion of products and provide information required by Law. Read more about proper labeling.
Instead of a conclusion
It’s good to do some focus groups with your product using the hand-filled versions of your product packaging ideas. This will provide you with good feedback about usability, value vs. perceived value, and whether or not your customers will fall in love with your entire product. Once you choose a primary packaging, the rest is easy. Check out our cartoners, case and tray packers and palletizers for full end-of-the-line packaging solutions.