From glass jars to branded packaging – History of candy wrapping
Packaging preserves candy aroma and flavor and eases shipping and dispensation. Today, packaging in the candy industry is not just a mean for maintaining safety and hygiene – it is also an important marketing weasel.
Cellophane is valued by packagers for its transparency, which is one of the most important features of a candy packaging according to Nielsen’s 2016. study. Cellophane is also resistant to grease, odors, and moisture. Aluminum foil is used mostly for chocolate bars since it is light weighted, non-toxic, odor proof and it prevents a transfer of water vapor. Polyethylene is often used to make bags in bulk packaging while wax paper seals against air, moisture, dust, and germs. Cardboard cartons are also common when it comes to secondary packaging. Interesting fact is that candy packages are often sealed with a starch-based adhesive derived from tapioca, potato, wheat, sago, or sweet potato.
But candy didn’t always come in attractive looking wrappers. Before the 1900s, candy was commonly sold unwrapped from carts in the street, where it was exposed to dirt and insects. At the time, only upscale candy stores used glass jars.
First candy packaging machines emerged by 1914. And they were used to wrap gum and stick candies and one of the first companies to package entirely without human touch were Necco packagers.
Although confectionary is associated with almost every holiday, one holiday was particularly important when it comes to candy packaging. In the 1940s, small, home-made, individually wrapped candies were considered most convenient for giving to trick-or-treaters on a Halloween night.
By the 1970s, after widely publicized but largely false stories of poisoned candy myths circulating in the popular press, factory-sealed packaging with a recognizable name brand on it became a must, as it is considered a sign of safety.
If you are a candy manufacturer, or you consider entering candy business, good packaging line can be one of your most important investments. Let’s face it, glass jar just won’t do it anymore. You need to ensure that your treats are packed in a competitive, innovative and cost-efficient manner in order to appeal to the customers. Good packaging line can help you achieve higher speeds with less floor space, less material usage, fewer operator requirements and lower capital costs. Sounds too good to be true? Check out our traditional Bag in Box machines, such is TI 600 horizontal cartoner or our new Lined Cartons machines like TI 400 vertical cartoner and make a first step towards improving your business.