Efficiency served on a Tray
Did you know that well-chosen secondary packaging can help you increase your revenue by up to 35%? Besides that, good secondary packaging can make in-store logistics more efficient and economic, causing even your resellers to embrace and support your product. The Secret lies behind three simple letters: SRP, which is short for shelf-ready packaging.
Shelf-ready packaging is all about delivering your product to a retailer in a ready-to-sell merchandised unit that can be easily placed on the shelf without the need for unpacking or repacking.
Most SRP solutions are made of corrugated cardboard and typically they consist of a tray and a cover. The cover can be easily separated from the tray by a perforation. The cover of a tray is sometimes made out of a transparent film which protects the products from mechanical and climatic influences.
In order for your packaging to be considered shelf-ready, it needs to fulfill the following 5 conditions: easy identification, easy to open, easy to dispose, easy shelf, and easy shop.
- Easy identification can help the store staff to select the right products; it reduces placement error in the stockroom and in the store and it allows faster filling of the shelves. If products are placed on a pallet, they need to be arranged and aligned so that brands can be seen. Product, content, versions and expiration date must also be clearly visible on the SRP, along with the product code.
- All SRP solutions should be easy to open, in order to secure easier and quicker replenishment. Overcrowded aisles and out-of-stock situations can leave a bad impression on consumers and to avoid slow and inefficient replenishment, a well-designed SRP needs to be easy to open without any tools, but also robust in order to ensure safe transport through the supply chain.
- Additionally, an SRP should be easy to dispose with little interaction, without assistance. Empty SRP’s should be foldable in order to save space and the material used for SRP should be kept as minimal as possible both to save disposal time and to save the environment. Don’t forget to put clear instructions for its return or recycling!
- Shelf ready packaging also means that your secondary packaging can easily be placed on a shelf. SRP’s need to be stable and should not lose its original shape. Handles integrated into the SRP can make the placing of goods easier, and if possible, two SRP should be placed on one shelf to avoid out-of-stock-situations.
- Keep in mind that consumers will also interact with your secondary packaging, so make sure that that they can locate their desired product inside and easily remove it from the SRP. Use the front panel of a SRP to show the products included in the SRP. SRP’s should be designed brightly to attract the attention of customers and it also should provide relevant information from the primary packaging. Products should not be arranged too close in an SRP and should not stick on the tray so that a customer can easily take the desired product out of the SRP and return it back if unwanted. SRP’s must remain stable and still remain visually appealing for the customer even in a half-empty state.
Shelf ready packaging can provide numerous advantages to you and to your resellers, and it all starts with a good packaging line. If you have made a decision to make your secondary packaging shelf-ready, check out Tishma Technologies Tray Packers, available with accumulation conveyors, tuck and glue closing, user-friendly HMI operator interface and small overall footprints.