February, 2019 | Tishma Technologies, LLC

West Pack Report 2019 – New trends and challenges in the packaging industry

West Pack 2019 Conference and Expo lasted from 5th to 7th of February at the Anaheim, and we were among the exhibitors.
 We got the chance to showcase our most wanted packaging solution, the ROO-100 Pre-Made Pouch Fill & Seal machine, to discuss the packaging needs and requirements with our potential clients, and to learn more about industry’s sustainability perceptions, trends, and challenges.


We witnessed the rapid growth of the California market, especially in the Cannabis industry. We noticed that most of the clients are turning to the use of eco-friendly recyclable materials for their product packaging, due to the growing awareness of environmental issues.

The attitudes towards automation are also changing. A large number of small businesses and startup companies are considering automation from the very start, even though some of them are still in the product development phase. Automation is definitely not just for the big players anymore.


 When it comes to big players, the most prominent trend is moving from their old, outdated packaging formats to new and more convenient formats like a stand-up pouch.

We see these trends as a good opportunity for Tishma Technologies’ and Nortech Packaging’s growth and a chance to come up with new, innovative packaging solutions that will address the challenges the packaging industry is facing today.

Now, we’re going to take a look at some of those challenges and opportunities that were also some of the main topics of this years’ West Pack Expo.


Heat-retentive packaging is a hot new trend in the packaging industry. Exciting new packaging technology that harnesses inductive heat to adjust the temperature of a package’s contents is raising a lot of interest among packaging professionals.

 Clean Packaging appears to be the next step in consumer transparency.  The fact is that the increasing number of consumers is demanding transparency about what they’re eating.  Due to these demands, some of the manufacturers are applying a more critical eye to their food packaging.  Because of the recent examples of food packaging issues such as -A (BPA) and fluorocarbons, “clean packaging” is likely to follow behind clean food as a focal point for consumers and an opportunity for brand owners to build trust with them.

Packaging for eCommerce’s brings some tough challenges Consumers today are accustomed to getting anything and everything delivered to their doorstep, from razors to meal kits. Packaging makes this convenience possible, and it is up to brands to utilize innovative packaging in order to solve some of the toughest challenges in e-commerce.

New Packaging Could Save Our Oceans. Environmentalists are becoming concerned for the use of plastics due to a patch of plastic trash twice the size of Texas swirling in the ocean halfway between Hawaii and California. The plastic packaging industry is increasingly being called upon to do something about it, as the awareness of ocean plastics pollution grows. Brands are expected to introduce innovative solutions to this growing problem.


New trends and new demands require new packaging materials and formats, and as a packaging machine manufactures, we see this as an opportunity to offer high-quality, custom made, automatic packaging solutions, built according to the client’s packaging needs, that will help the brands to face the upcoming challenges and increase their efficiency!

5 Top Trends In Packaging Industry For 2019

What awaits us in the year ahead? What are the main challenges in the packaging industry for 2019? The future of cannabis packaging, the rise of ‘equipment on demand’, and packaging designed for social sharing are just a few of the trends we expect to see more of in 2019.

Here are 5 top trends to watch:



Packaging Trends In 2019

1. Shareable packaging experience

Consumers today are buying an experience, not just a product. This experience is something they often share with their online followers. Since professional online influencers often feature products on their blogs and social media feeds, a lot of companies are seeing the value in these marketing channels and are creating packaging with social sharing in mind. It’s not enough for the product to be satisfying; the packaging has to be amazing as well.

2. Cannabis Packaging in 2019.

There are several issues when it comes to cannabis packaging. Packaging must be easy to open for the ill and elderly, but it also has to be child-resistant. Multi-use packages are supposed to be easy to reseal, but they must not run the risk of being opened and consumed by unintended parties. Some of the usual requirements are also opacity and tamper-evident packaging.

PACKAGING WORLD reports that while marijuana packaging design and storefronts are usually flashy and on the forefront of technology, packaging processes are lagging behind. Packaging tasks are often performed using expensive and inefficient manual labor. Cannabis producers are slowly starting to see the need for packaging automation that will help them to increase their throughput, keep up with demand, and decrease their labor costs.

One other cannabis industry issue is the fact that cannabis is not legal in all US states.

That is the reason why many banks will not finance cannabis ventures. Entire supply chains must often exist in a single location because shipping cannabis across state lines is currently illegal.

We cannot know for sure what the future of legal cannabis is, but the market will probably continue to grow, which will lead to innovations regarding cannabis packaging formats and processes.


3. Fast, Faster, Fastest

Manufacturers and contract packagers are expected to bring products to market as fast as possible, to meet the near instant demand of their clients. This means that slow, outdated packaging processes must be replaced with high-speed packaging automation.


High Speed Packaging

4. Packaging Equipment on Demand

We live in a world where products and services are increasingly desired on demand. The packaging equipment industry is certainly no exception.

When a company makes a decision to purchase a new packaging automation system, waiting many months for a new packaging machine to be manufactured, configured, and delivered just isn’t a viable solution.

That’s why many packaging machine manufacturers, including Nortech/Tishma tries to build stock machines when possible – to improve delivery time.

5. Less Is More

Due to a healthy economy and low unemployment, it is getting difficult to recruit highly-skilled laborers to operate complex packaging machinery. Instead, packaging equipment manufacturers are expected to deliver systems that are easy to learn, simple to operate, and require minimal technical skill to troubleshoot.

Additionally, manufacturers want machinery that occupies less floor space to maximize their profit per square foot, especially in urban areas and coastal cities where real estate is at a premium.

Minimalism is winning even when it comes to package design itself. Consumers are facing thousands of things competing for their attention on a constant basis. They don’t want to feel bombarded with ‘busy’ packaging when they go shopping and they don’t want to read a wall of text. Using minimalist package design, top CPG companies are making it quick and easy for consumers to find their product, understand what it does, pick it up, and make their buying decision.

Compact Packaging Solutions

So, in order to be ready for any packaging challenge the following year might bring, arm yourself with the best packaging equipment! Tishma Technologies’ cartoners, case packers, tray packers, and palletizers are the right tools for the job!