So, it is time for your start-up company to develop packaging for your very first product. In other words, it is time to deal with factors like budget, time and promotional value. Overwhelming, isn’t it? Small businesses often have one person that has to juggle between several key roles. The last thing you need is to overload an employee that already has a lot of work with the managing and maintenance of your packaging equipment. This is where a packaging machine manufacturer comes in as a reliable long-term partner. This partner should be able to handle all your packaging needs, from servicing your machines to acquiring spare parts and upgrading. Another important issue that every startup needs to handle is managing growth. When it comes to packaging, you can start with a white carton with a one-color label on it that you print in-house, followed by a master case that is a stock box. You can handle all of this manually, or with the help of the most affordable, second hand or refurbished packaging machine you can find at the moment. But what will you do when the time comes for your business to grow? You are going to need a packaging system that can meet your new requirements. And who knows what the future brings? Find a manufacturer that can develop an affordable, entry-level packaging machine which can be upgraded in order to follow your growth.
It is completely natural to feel a bit lost, after all, capturing consumers’ attention and getting your part of market share is a constant and fierce battle, and it is not always easy to plan ahead. In this battle, packaging can be your strongest weapon, which is why it shouldn’t be on a bottom of priority list. Product packaging is an easy and cost-effective way to attract your potential buyers, establish your product and brand and achieve success in the marketplace. A beautiful package design gives an attractive face to the brand and it represents an integral part of overall marketing efforts.
And there is more to good packaging than just visual appeal; a package tells the story of your product.
So, what do you want to say with your packaging? We have prepared 5 key packaging tips to help you win the attention of a target audience and make a long-lasting impression.
Start-ups often have a limited budget and they have to deal with the lack the visibility. However, even if you don’t have means like your larger competitors; your product can still stand out on the shelf. Just think outside the box! Packaging might seem as a cost you should cut down on, but don’t overlook its potential to boost sales. Packaging is your ally; it’s like an attractive, but silent promoter sharing your message with the people.
MANAGE YOUR EXPENSES
You want the most attractive packaging for your products, but you also have to think about the costs, especially if you are a startup. Simplistic options and packaging designs can keep you from breaking the bank. Today’s packaging systems doesn’t have to be a large, expensive, space consuming industrial line. A good packaging machine manufacturer can develop a custom solution just for you. Modular designs of certain packaging machines allow you to choose the functionalities of a machine, and to utilize your floor space in the best possible way.
CONSIDER YOUR SELLING POINT
Do you intend to sell your products online or are they going to be stocked in shelves of local stores? If you plan to ship products directly to consumers, you don’t need fancy packaging; you need solid and durable packaging that will protect your product during shipping. However, if you plan to display your product on store shelves, selecting a visually compelling package might be your best bet. You also might want to consider some shelf-ready packaging solutions that will make the in-store handling of your product much easier.
CONSIDER YOUR INVENTORY MANAGEMENT
For startups, it is extremely important to keep your costs under control. Inventory management can be one of the most important aspects of your business, especially since it is linked with sales. Discuss your stocking options with your inventory manager to ensure you are using your resources in the most cost-effective manner. Does your money flow allow you to have a big number of products in stock, or do you prefer to keep your stock at its minimum in order to save space and money? According to that, do you need a packaging solution with automatic loading that can work fast and pack a larger amount of products per minute, or will a bit slower, manual loading packaging machine do the trick?
DON’T FORGET THE LABELS
Depending on your options and budget, you might choose to have all necessary information printed on the primary packaging as an integral part of package design, which increases the cost per unit. On the other hand, you can choose to print all the important info on the label, and keep your package design minimalistic, in order to decrease cost per unit. Be it text, your company logo or graphics, business labels and stickers are a cost-effective way of promoting your business in the best possible way. Today’s packaging solutions are available with modular add-ons for printing and labeling, so keep that in mind when investing in a packaging solution.
Take your time and do your research. Choosing the right packaging machine manufacturer is the first step to forming a long-term partnership. Whether you need a cartoner, case packer, tray packer or palletizer, your packaging machine manufacturer must understand your business and your plans for growth. Start here and check out Tishma Technologies’ packaging machines, available in different sizes with various modular add-ons that will serve you for years to come.