Right solution in every case

Do you believe in magic? We do, and we believe that true magic lies in the powerful simplicity of everyday objects. Take for instance a cardboard box, or a case. One case can contain 24 cans of food, 4-gallon jugs, 15 bottles of soda, 12 bottles of wine or 10 video tapes. A Case can be big enough to accommodate a dram or a hectare and small enough to cover a milligram. Isn’t that magical?

Cardboard boxes have also one unique “power” – they can give us insight into the state of the economy through the cardboard box index. This index measures the manufacture of cardboard boxes to estimate consumer goods production and it acts as an industrial indicator. When more boxes are produced, there is probably a greater demand for consumer goods.

Right solution in every case Blog

Only Amazon ships an average of 608 million packages each year, all packed in cardboard boxes. Apparently, cardboard boxes are favorite shipping and stacking solution and it is no surprise when we take into account their multiple advantages.

  • Cardboard Corrugated Boxes are lightweight and very convenient to handle while packaging, loading, and unloading.
  • The raw material required to fabricate Corrugated Cardboard Boxes is rather cheap, which makes these boxes highly affordable comparing to the other available alternatives in the market.
  • Corrugated Cardboard Boxes have better printing and graphics capabilities and as such, they can be used as effective marketing tools for brand awareness and promotion.
  • Corrugated Cardboard Boxes are available in various shapes, sizes, designs, and colors. This is a real advantage because needs can be very diverse and so should be the Packaging Solution.
  • They are very easily available in almost any given region being a widespread worldwide business.
  • Most importantly, Corrugated Cardboard Boxes are completely recyclable in nature that makes them eco-friendly.

What are the differences between corrugated box, a folding carton, and a setup box?

  • A corrugated box is made of corrugated fiberboard and it is used as a shipping container. These boxes are rated according to the strength of the material or the capacity of the finished box and are most commonly used to transport and warehouse products during distribution. A shipping container made of corrugated fiberboard is sometimes called a “cardboard box”, a “carton”, or a “case”.
  • A folding carton (sometimes called a box) is fabricated from paperboard which is printed (if necessary), die-cut and scored to form a blank. These are used to package a wide range of goods, they are transported and stored flat, and are erected at the point of filling.
  • A “set-up” box is made of stiffer paperboard, permanently glued together with paper skins that can be printed or colored. These are assembled at the point of manufacture and transported already “set-up”, which differentiate them from folding cartons. Set-up boxes are more costly than folding boxes and are usually used for protecting valuable products such as cosmetics, watches or smaller consumer electronics.

Whatever the product may be, there is no doubt that at some point it will be packed and shipped in a case. The larger the demand for your product is – the more cases you need! With the rise of the demand, there is also a rise in potential savings in terms of time and money. All these savings begin with a good packaging line, so make sure to check out case packers by Tishma Technologies. Combined with our Tetristack robotic palletizer or integrated with some other robotic add-ons, we believe they are the right packaging solution for you – whatever your case may be.

Love Thy Trader –Retailers perspective on Shelf-Ready Packaging

In our previous post, we explored what makes good shelf-ready packaging (SRP), and how it affects consumers and retailers. We mentioned five requirements necessary for packaging to be considered shelf ready: easy identification, easy to open, easy to dispose, easy shelf and easy shop. We also mentioned that most SRP solutions are made of corrugated cardboard and typically consist of a tray and a TI 1300

Since retailers and distributors are important stakeholders in practically any industry, we decided to do some further research on the topic of shelf-ready packaging from the distributor’s perspective and offer some insight on how the use of SRP can improve your success with your distributors.

The use of SRP is different when it comes to discounters and full-line distributors. The implementation rate of discounters is about 90%, which is considerably higher than the 37% implementation rate for full-line distributors (Bergmann, H, 2007, Stand und Umsetzung von Shelf Ready Packaging). The differences are also present among full-line distributors regarding the use of SRP. Some full-line distributors are not very fond of SRP because of aesthetic and image-related reasons. Other full-line distributors like to use SRP extensively because of the easy handling and lower personnel costs. The decision whether to use SRP or not depends on the variety of goods provided in the market, apart from the strategy followed by individual markets. It is important to emphasize; both the cost savings and the best possible presentation of the products are possible. There are cases where revenue could be increased up to 35%, partly thanks to the use of SRP. Besides an increase in revenue, SRP simplifies the work processes, which leads to an increase in productivity. In-store logistics, such as storing, unpacking, labeling products and filling the shelves is 70% to 80% of the daily activities in the food sector. Obviously, potential savings can be accomplished through the implementation of SRP. Selecting stock becomes easier, thanks to printing on the SRP. Because of easier and faster replenishment, the largest potential savings result from this improvement in in-store logistic activities. Depending on container size, 10 to 60 products can be placed at once on a shelf. To exploit the full potential savings of SRP, it may be removed from the shelf when the last article has been removed. True, this leads to empty gaps in the shelves that can affect the behavior of customers during the purchase process. Integrated product system, which pushes the remaining products to the front of the SRP whenever one product has been taken from it, can help to reduce shelf gaps.


In the supply chain, good shelf-ready packaging can generate savings not only in cash, but in carbon as well. More products per pallet can be dispatched, which leads to fewer pallet movements. Easy transport leads to fewer delivery vehicles on the road. Easy stacking means less warehousing for empty packs and goods waiting to be dispatched. Since there is no extra collation packs inside shelf-ready trays, shelf placement requires less time and energy. The use of shelf ready packaging can also make packing operations more efficient, whether automated or not.

Do not hesitate: the use of shelf-ready packaging can greatly improve your business and your relations with distributers, so if you haven’t yet done so, you should do some research on available tray packaging systems. You can start here, by checking out Tishma Technologies’ TI 1300 case & tray packaging system. 

Efficiency served on a Tray

Did you know that well-chosen secondary packaging can help you increase your revenue by up to 35%? Besides that, good secondary packaging can make in-store logistics more efficient and economic, causing even your resellers to embrace and support your product. The Secret lies behind three simple letters: SRP, which is short for shelf-ready packaging.

Shelf-ready packaging is all about delivering your product to a retailer in a ready-to-sell merchandised unit that can be easily placed on the shelf without the need for unpacking or repacking.

Most SRP solutions are made of corrugated cardboard and typically they consist of a tray and a cover. The cover can be easily separated from the tray by a perforation. The cover of a tray is sometimes made out of a transparent film which protects the products from mechanical and climatic influences.


In order for your packaging to be considered shelf-ready, it needs to fulfill the following 5 conditions: easy identification, easy to open, easy to dispose, easy shelf, and easy shop.

  1. Easy identification can help the store staff to select the right products; it reduces placement error in the stockroom and in the store and it allows faster filling of the shelves. If products are placed on a pallet, they need to be arranged and aligned so that brands can be seen. Product, content, versions and expiration date must also be clearly visible on the SRP, along with the product code.
  2. All SRP solutions should be easy to open, in order to secure easier and quicker replenishment. Overcrowded aisles and out-of-stock situations can leave a bad impression on consumers and to avoid slow and inefficient replenishment, a well-designed SRP needs to be easy to open without any tools, but also robust in order to ensure safe transport through the supply chain.
  3. Additionally, an SRP should be easy to dispose with little interaction, without assistance. Empty SRP’s should be foldable in order to save space and the material used for SRP should be kept as minimal as possible both to save disposal time and to save the environment. Don’t forget to put clear instructions for its return or recycling!
  4. Shelf ready packaging also means that your secondary packaging can easily be placed on a shelf. SRP’s need to be stable and should not lose its original shape. Handles integrated into the SRP can make the placing of goods easier, and if possible, two SRP should be placed on one shelf to avoid out-of-stock-situations.
  5. Keep in mind that consumers will also interact with your secondary packaging, so make sure that that they can locate their desired product inside and easily remove it from the SRP. Use the front panel of a SRP to show the products included in the SRP. SRP’s should be designed brightly to attract the attention of customers and it also should provide relevant information from the primary packaging. Products should not be arranged too close in an SRP and should not stick on the tray so that a customer can easily take the desired product out of the SRP and return it back if unwanted. SRP’s must remain stable and still remain visually appealing for the customer even in a half-empty state.


Shelf ready packaging can provide numerous advantages to you and to your resellers, and it all starts with a good packaging line. If you have made a decision to make your secondary packaging shelf-ready, check out Tishma Technologies Tray Packers, available with accumulation conveyors, tuck and glue closing, user-friendly HMI operator interface and small overall footprints.

Candy is judged by its packaging

Are you considering a candy manufacturing business? One of your first investments should be a good packaging line. Yes, they say you shouldn’t judge a book by its cover, but we definitely tend to judge candy by its packaging, at least according to Nielsen’s 2016 study.

Today, packaging in the candy industry is much more than just a means for maintaining safety and hygiene. It is also an important marketing tool. A recent study conducted by Nielsen in 2016 gave the industry some important insights that manufacturers can apply to their packaging designs.

The study found that visuals of the product itself were among the top aspects of candy’s packaging that made an impression on the consumer, including the image of the product (51%) and a window that shows the actual product (49%), which beat out other common packaging design elements, such as logo or brand name (46%) and the color scheme of the package (41%).

candyIt is not easy to decide on a packaging design, but the ultimate goal remains: standing out from the competition and catching the consumer’s attention among other competing products. Keep it original, though! For example, yellow is a color that attracts consumers’ eye, but if two or three brands’ packaging feature the color yellow, then the color no longer distinguishes the brand, nor does it draw attention.

Sometimes accomplishing distinction means experimenting and bringing in innovations that have not yet been seen which could be with the packaging format, materials, colors or artwork. However, you shouldn’t overlook the fact that experimentation with packaging comes with a certain level of risk. It could cause consumer backlash for legacy brands, with consumers passing over the new packaging for other more visible varieties.

If your company pioneers a new packaging design trend, know that it won’t be long before that innovation turns into a trend that manufacturers will implement across the category, such as mini single-serve packaging, standup pouches, resealable packaging or shareable packs.

Secondary packaging can also indirectly help you to drive sales.  Appropriate and efficient packaging line makes shipping and stacking of candy much easier. On the other hand, well-chosen shelf-ready secondary packaging enables better identification of your product, easy shelf placement and easy extraction of product from the packaging by consumers.

Once you have a good packaging line, all you need is a sprinkle of innovation and success will taste as sweet as the candy you manufacture.